While attending the University of Georgia, I became an account executive at the university newspaper and student-led news source (The Red & Black). I worked closely with more than 50 clients in the Athens-Clarke County area to advertise their businesses in the newspaper.

At The Red & Black, I was promoted to Advertising Manager after a few months. I spear-headed the sales team of up to 12 account executives in meeting monthly revenue goals, as well as creating and selling ad space in specialty publications. Individually, I generated ~$30,000 in revenue sales.

During my summer internship under Publicis Groupe, I assisted official teams on multiple real-life campaigns (Adacel & Crest Oral-B). I also built a mock campaign for the Skin Cancer Foundation with other interns.

Alongside the summer internship, I dual interned with Publicis’ Egalité group (LGBTQ+ employee network). Under which, my team built a mock campaign raising awareness for homeless LGBTQ+ youths.

My first official copywriting job was at Klick Health, where I was hired specifically for a chronic kidney disease (CKD) drug. I eventually started splitting my time between this team and a Parkinson’s Disease medication. After a few months, I became the first go-to copywriter for the Parkinson’s client.

While balancing these brands, I created pro bono campaign work for the agency. I also teamed up with an art director and reinvented the monthly newsletter to be more modern and exciting.

Klick Health
Alongside the two brands I was already working on as a Junior, I added a schizophrenia medication to the mix. While writing for this brand, we also began the process of picking up Bipolar I & II as other indications. I was given ownership of multiple projects, including online tactics, scripts, and internal client campaigns.
I also led interviews of Parkinson’s patients for qualitative and quantitative research.

Digitas Health
I was brought on as a copywriter for a pneumococcal pneumonia vaccine. Eventually, I made the jump to work in the HIV space on the patient side. I transitioned to the historical copywriter for the HIV brand within a year’s time. I also took on their unbranded campaign work. My art director partner and I were selected to participate in new business pitch work and our concept was chosen as the lead pitch idea for the client. After this, we transitioned together to a treatment with 4 indications (SEA, COPD, CRSwNP, and EGPA). I became the lead copywriter for this brand and also built the website manuscript from scratch for all indications, plus a 5th incoming indication (HES). This manuscript is still being utilized by the team today.

HIV=human immunodeficiency virus; SEA=severe eosinophilic asthma; COPD=chronic obstructive pulmonary disease; CRSwNP=chronic rhinosinusitis with nasal polyps; EGPA=eosinophilic granulomatosis with polyangiitis; HES=hypereosinophilic syndrome

Publicis Health
I received a double promotion when I moved over to Pfizer’s portfolio, where I was brought on for a new vaccine. After wrapping this up, I was spread across multiple brands at any given time including migraine, growth hormone deficiency, COVID-19, flu, and RSV. On the migraine portfolio, I worked closely with our production agency to produce a brand’s first animated video, utilizing never-been-used identity guidelines. For the vaccine portfolio, I was designated as copy lead for a global campaign (creating and managing 5+ projects at a time). And then I was chosen as the right-hand copy lead by SVP Copy for a new launch vaccine campaign.

RSV=respiratory syncytial virus